Episode 113: Talking DSPs with CEVA CEO Amir Panush

The Circuit · 14 Apr 2025 · 38m · Episode 114

What this episode covers

Amir Panoush, CEO of CEVA, explains the company's evolution from a DSP IP provider for 2G/3G mobile to a leader in connectivity, sensing, and inference for IoT, automotive, and satellite markets. He details how CEVA’s low-power, high-performance IP complements ARM’s compute-focused architecture, enabling customers like Nokia, Samsung, and a major unnamed US OEM to integrate complex wireless and AI capabilities. Panoush highlights the strategic shift toward edge AI inference, new partnerships in the satellite sector, and the management philosophy of maintaining a scalable, multi-market IP portfolio rather than designing end-products.

Mentioned

Companies
CEVA, ARM, Nokia, Qualcomm, MediaTek, Texas Instruments, Invensense, TDK, NVIDIA, AMD, TSMC
Also
Wi-Fi, Bluetooth, UWB, 5G, 6G, DSP, NPU

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