Episode 41: B2B The Story of Qualcomm

The Circuit · 6 Nov 2023 · 32m · Episode 43

What this episode covers

Jay Goldberg traces Qualcomm's evolution from a San Diego-based consulting firm to a dominant wireless infrastructure and chip company, highlighting its unique family-run culture and focus on digital communications over pure compute. He details the strategic pivot from truck tracking to evangelizing CDMA standards, the company's aggressive royalty licensing model, and how its modem technology allowed it to subsume other phone components, forcing competitors like Texas Instruments and Motorola to exit the market. Goldberg also discusses Qualcomm's acquisition strategy, the rise of MediaTek as a low-cost alternative, and the company's current challenges in finding growth beyond the mature mobile market.

Mentioned

Companies
Qualcomm, Linkabit, Texas Instruments, Motorola, MediaTek, Atheros, NXP, Ericsson, Samsung, LG, Panasonic, Sony, Intel, Broadcom, TDK, Epcos, Flarion, Arriver, Cambridge Silicon Radio, Unisoc, Spreadtrum
Products
OmniTrax, Snapdragon
Also
CDMA

Other shows on the same ground, closest first.

  • EE Times Current · 7m

    Apple & Qualcomm Fight Over Talent | Nokia Bets All on 5G

    Volagi Ojo, Aspencore Media's global editor in chief, discusses Nokia's strategic pivot from mobile handsets to network infrastructure and its heavy reliance on 5G for redemption. He argues that while Nokia is a major player, geopolitical tensions and the dominance of Chinese competitors like Huawei limit its ability to regain its former market leadership. The episode also briefly covers Apple's hiring of cellular baseband engineers in San Diego as part of its patent dispute with Qualcomm, and highlights the industry's growing focus on heterogeneous integration.

  • EE Times Current · 22m

    5G & Jetpacks | UWB Rises from the Dead | Bob Swan Profile

    Brian Santo and Rick Merritt discuss the slow rollout of 5G smartphones and network infrastructure, noting that Qualcomm's early chip advantage is being offset by shrinking handset volumes and carrier hesitation. Junko Yushida and Dylan McGrath explain how Ultra-Wideband (UWB) has been rebranded as FiRa, shifting from high-speed data transmission to precise indoor positioning and secure access control, backed by companies like NXP and Samsung. Finally, Dylan McGrath profiles Intel CEO Bob Swan, who explains Intel's strategic pivot from a PC-centric to a data-centric business model and defends his non-engineering background as a strength for leading 70,000 engineers.

  • EE Times Current · 33m

    That Sounds Reasonable | The Company Eating the World

    Robin Gaster, author of "Behemoth: Amazon Rising," discusses Amazon's unique trajectory from a bookstore to a massive technology conglomerate, its expansion into healthcare via Amazon Pharmacy and Halo, and his proposal for a digital platform regulator to oversee its behavior. Qualcomm's Jim Chapman explains the development of Snapdragon Sound, a proprietary hardware and software ecosystem designed to deliver high-fidelity, low-latency audio across smartphones and wireless earbuds, addressing the quality compromises inherent in current wireless streaming.

  • EE Times Current · 32m

    Smartphones, China, Gaming, AR — and a Snapdragon to Rule Them All

    Junko Yoshida, Jim McGregor, and Kevin Crewell discuss Qualcomm's Snapdragon Tech Summit announcements, focusing on the disaggregated Snapdragon 865 platform, the new XR2 platform for standalone VR, and a partnership with Google to digitize official documents like driver's licenses. Li Feng Shao provides analysis on the Chinese market, noting the surprise at the 865's 7nm process node and Qualcomm's strategic role in helping Chinese OEMs like Huawei, Xiaomi, and Oppo expand globally. The episode also covers the broader implications of 5G adoption, mobile gaming enhancements, and the geopolitical context of Qualcomm's supply chain and trade relationships.

  • EE Times Current · 27m

    CEO Interview: Tyson Tuttle of Silicon Labs | You’ve Heard of Singing Cowboys? Well…

    Silicon Labs CEO Tyson Tuttle explains the strategic decision to sell its automotive and infrastructure business to Skyworks for $2.75 billion, a move that divests 40% of revenue to focus exclusively on its high-growth IoT segment. Tuttle details how this pivot allows the company to accelerate R&D in Bluetooth and Wi-Fi standards, targeting a 20-30% growth rate by integrating silicon, software, and cloud capabilities into a unified platform. The episode also features Jim Heckroth, a Silicon Labs application engineer and singer-songwriter, who discusses the cognitive parallels between musical performance and engineering collaboration.

The summary, chapters and topics are generated from the episode’s audio by this directory, not written by The Circuit. The episode itself belongs to its publisher.