403: Engineers Are a Difficult People
Shawn Hymel, Senior Developer Relations Engineer at Edge Impulse and former content creator for Digi-Key, discusses the challenges of marketing to engineers and the evolution of embedded machine learning. He shares insights on building an audience from zero, the importance of educational content over traditional advertising, and his transition from SparkFun to Edge Impulse. Hymel also details his technical background in Hidden Markov Models and his current work teaching TinyML via Coursera.