403: Engineers Are a Difficult People

Embedded.fm · 25 Feb 2022 · 1h 13m · Episode 403

What this episode covers

Shawn Hymel, Senior Developer Relations Engineer at Edge Impulse and former content creator for Digi-Key, discusses the challenges of marketing to engineers and the evolution of embedded machine learning. He shares insights on building an audience from zero, the importance of educational content over traditional advertising, and his transition from SparkFun to Edge Impulse. Hymel also details his technical background in Hidden Markov Models and his current work teaching TinyML via Coursera.

Mentioned

Companies
Edge Impulse, Digi-Key, SparkFun Electronics
Products
Arduino Pro Mini, OpenMV Cam, Raspberry Pi, Hello Blink Show
Also
Coursera, Blue Ocean Strategy, Discovery-Driven Growth

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