Altium Develop: Returning to Our Roots
Lawrence Romine, a 20-year veteran at Altium, explains the launch of Altium Develop, a new product offering designed to return the company to its roots of serving individual engineers and small teams. He contrasts this with the enterprise-focused Altium 365, noting that while large organizations need managed design processes and compliance features, smaller users prioritize accessibility and straightforward pricing. Romine describes the strategic shift as a 'homecoming' to the user-centric model that originally built Altium's reputation, now formalized through a public price point and a curated feature matrix.