Hardware Podcasts

125: Pitching Your Invention to Big Product Businesses

Product Startup · 11 May 2022 · 38m

What this episode covers

Dougal Grimes, Vice President of Innovation at Spin Master, explains how inventors can successfully pitch to large toy companies like Spin Master and Hasbro. He outlines a three-stage pitching process: a concise promotional video, a physical proof-of-concept, and demonstrating manufacturability and safety. Grimes emphasizes that pitches should lead with consumer-facing features rather than technical details, acting as a promotion for the final product. He also details the licensing model, including option agreements and advances, which support inventors during the 18-month to multi-year development timeline.

Most relevant to

large enterprises

Topics

Mentioned

Companies
Spin Master, Hasbro, Lego, Mattel
Products
Paw Patrol, Bakugan, Hatchimals, Kinder Egg Surprise, Monopoly, True Pursuit, Hatchamels, Zoomer, Sonic Finn, Moonlight Project

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