Hardware Podcasts

103: How to Get a New Product’s First B2B Sales

Product Startup · 24 Nov 2021 · 27m

What this episode covers

Patrick Daly, author of 'Just Start Up' and serial medical product entrepreneur, explains how startups can secure their first B2B sales by leveraging networks, referrals, and direct phone outreach to industry opinion leaders. He emphasizes the importance of speed, using the 'speedboat vs. super tanker' analogy to highlight how early-stage companies can outmaneuver large corporations through agility and rapid decision-making. Daly also advises on protecting intellectual property through exit clauses in exclusive licensing deals and maintaining brand identity to ensure long-term commercial viability.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Mako Design + Invent, BMW
Products
Just Start Up, Simcare

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