241 - Tag discusses the future of connected packaging and sustainability

What this episode covers

Adam Peek hosts a discussion with Tag executives Devin Nutter, Jan Stollerman, Emily Stolarcyk, and Paul Lynch on the convergence of connected packaging and sustainability. The team explains how Tag leverages QR codes, NFC tags, and RFID tags to help brands capture first-party data and engage consumers through gamified digital experiences. They detail how this technology supports Extended Producer Responsibility (EPR) compliance by providing location-specific recycling instructions and reducing printing costs through dynamic content. The conversation highlights Tag's end-to-end sourcing and design capabilities, emphasizing how their integrated approach helps brands navigate complex sustainability regulations and material sorting challenges.