159 - SPECIAL SERIES LIVE FROM TLMI - Michael Sethna from Iconex

People of Packaging · 19 Oct 2022 · 13m

What this episode covers

Michael Sethna, who spent 37 years in the flooring industry before joining Iconex, discusses his transition into the label business and how his R&D background applies to label engineering. He explains how Iconex collaborates with product management to develop sustainable labels, emphasizing that durability and adhesion are critical to preventing waste in industrial and pharmaceutical applications. Sethna highlights the rigorous endurance testing required for products ranging from quick-serve restaurant sticky media to high-stakes pharmacy labels.

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