Hardware Podcasts

From Niche to Global: Navigating Ultra-Rugged IoT with Beontag

Over the Air · 26 Sept 2024 · 23m

What this episode covers

Ricardo Lobo, CEO of Beontag, explains how the company transitioned from a niche R&D-focused startup to a global brand by solving ultra-rugged IoT problems that major players ignored, such as reading through metal and liquids. He details the engineering challenges of embedding UHF sensors inside tires, which must survive vulcanization heat and pressure, and discusses the strategic balance between high-margin custom engineering and high-volume label manufacturing. Lobo also outlines future trends in the industry, including shrinking chip sizes, the push for penny-cost tags, and the convergence of UHF with Bluetooth Low Energy and 5G for real-time localization.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Beontag, Vary, Peridio
Also
UHF, NFC, Bluetooth Low Energy, 5G

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