EMS@C-LEVEL Season #1 Episode #5 with Liam Casey of PCH International
Liam Casey, founder and CEO of PCH International, explains how the company’s asset-light, expertise-heavy model enabled a rapid pivot to sourcing and delivering vast quantities of PPE during the pandemic, including fulfilling a request from Bono for hospitals in Ireland. He details the operational challenges of navigating Chinese customs bottlenecks and negotiating air freight capacity to achieve 18-hour door-to-door delivery times. Casey also discusses the long-term industry shift toward ‘China Plus’ strategies, the collapse of pre-COVID PPE pricing due to massive new capacity, and the critical role of digital traceability and software in managing complex, distributed supply chains.