Luca's interviews and trip report from Embedded World 2024
Luca and Jeff discuss Luca’s trip to Embedded World 2024, highlighting impromptu interviews with Luka Mustafa, CEO of IRNAS, and Francois Baldassari, CEO of Memfault. They observe that while AI was less dominant than expected, Rust and security were major themes, with Memfault’s platform gaining traction among semiconductor vendors like Nordic and NXP. The conversation also covers Bosch’s successful agile transformation and the industry’s slow but steady shift toward treating software quality as the core of product value.