The Pragmatic Embedded Podcast · 21 Aug 2024 · 38m
Luca and Jeff discuss Luca’s trip to Embedded World 2024, highlighting impromptu interviews with Luka Mustafa, CEO of IRNAS, and Francois Baldassari, CEO of Memfault. They observe that while AI was less dominant than expected, Rust and security were major themes, with Memfault’s platform gaining traction among semiconductor vendors like Nordic and NXP. The conversation also covers Bosch’s successful agile transformation and the industry’s slow but steady shift toward treating software quality as the core of product value.
early-stage companies, companies scaling up and large enterprises
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The Electromaker team interviews representatives from Qoitech, Arduino, BeagleBoard, Blues, Embeetle, Geehy, and Veecle at Embedded World 2024. They discuss Qoitech's Battery Wizard for power profiling, Arduino's Opta PLC and 4G modules, and the low-cost BeagleY-AI single-board computer. The episode also covers Blues' LoRa and StarNote satellite modules, Embeetle IDE's collaboration with Geehy, and Veecle's certified Rust-C bridge for automotive software.
Ryan Prosser and Bill Brock interview a diverse range of founders and executives at the IoT Tech Expo 2024, including Jason from Prion, Alan Bain from Key Factor, Ken Cowell from RAD AI, Spencer from Edge Impulse, Charles from Adam Beam, Virginia from Fuel AI, Tomer from Autorise, Eric from M. Fly, Josh from Sesame Software, Lee House from IoT 83, Rick from Contron, Brian from National Grid, Renee from Hardware IL, and D Paul from Innoface. They discuss specific products like Prion's RAG engine, RAD AI's Continuity tool, Edge Impulse's ML platform, and Innoface's Matter 1.2 certified modules, highlighting the industry's shift toward edge computing, security, and AI integration.
Jack Ganssle, author of the Embedded Muse, discusses the evolution of embedded firmware, highlighting the shift toward cloud-connected platforms and the acquisition of RTOS providers like FreeRTOS by Amazon and ExpressLogic by Microsoft. He critiques the current state of vendor-supplied software, praising Renesas' Synergy platform for providing fully tested, guaranteed software components, while noting the decline of legacy RTOSs like VxWorks. Ganssle emphasizes that firmware development requires rigorous design and quality processes, arguing that jumping into code without solid requirements leads to catastrophic failures, as seen in recent medical device and aviation incidents.
Hosts Elecia White and Christopher White reflect on nine years of the Embedded.fm podcast, discussing the evolution of embedded systems from 2013 to 2022. They highlight improvements in tools like VS Code and open-source RTOSs, while criticizing persistent issues with vendor datasheets and the lack of standardized device drivers. The conversation also covers the shift in hardware capabilities, the rise of TinyML, and the hosts' personal experiences with consulting, Fitbit, and community building.
Ryan Prosser, CEO of Very Technology, reports from Automate 2024, interviewing leaders from Machine Metrics, Unit X, Sensory Robotics, On Logic, Light Guide, Elementary, Snowbottics, Acme Manufacturing, Happily, Kongitech, MyTech, Lincode, Wheel Me, and Orbit 3D. The conversation covers AI-driven vision platforms, robotic safety sensors, rugged edge computing, and autonomous mobile robots, highlighting the shift toward edge AI and human-centric automation. Key technical discussions include point cloud generation for safety, modular industrial PCs, and AI-based defect detection for high-speed manufacturing lines.
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