Live From The HIBT Summit: Stewart Butterfield
Stewart Butterfield, co-founder of Flickr and Slack, discusses his history of pivoting from failed video games to successful software companies. He explains how the failure of 'Game Neverending' led to the creation of Flickr, and how the inability to explain the surreal nature of his next game, 'Glitch', combined with the shift to mobile, caused its shutdown. Butterfield emphasizes the importance of being able to clearly articulate a product's value to avoid the 'owner's delusion' that plagued Glitch but was eventually corrected in Slack's messaging.