Dell Computers: Michael Dell (2018)
Michael Dell, founder of Dell Computers, explains how he launched the company from his UT Austin dorm room in 1983 by selling PC upgrade kits, specifically hard drive subsystems and memory, to universities and state contracts. He details the strategic decision to bypass retail channels for a direct-to-customer model, which allowed Dell to offer faster, cheaper computers than IBM by maintaining an efficient supply chain and offering on-site service. The episode covers the company's rapid scaling, its 1988 IPO, and the eventual rise to become the world's largest PC seller by 2001, while also acknowledging early missteps like the failed Dell Unix project and the Olympic engineering program.