Hardware Podcasts

Taxonomy of Hype

Oxide and Friends · 25 Jan 2022 · 1h 22m · Episode 3

What this episode covers

Bryan Cantrill and Adam Leventhal of Oxide Computer Company, joined by MattSci, Todd Gamblin, Aaron Goldman, and Tom Lyon, categorize various technologies using Johannes Klingebiel’s five-level hype taxonomy. They analyze historical and current examples, placing cloud computing, mobile, and Wi-Fi as underhyped or adequately hyped, while critiquing technologies like 3D XPoint (Intel Optane), the Segway, and cold fusion as suffering from magical thinking or exaggerated returns. The discussion also covers the hype surrounding Rust, DTrace, and Docker, distinguishing between technical merit and the business models built around them, such as monetizing open source.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Oxide Computer Company, Taligent, Bee Computer, Red Hat
Products
HP The Machine, Segway, Pink, Docker
Chips
Intel Optane, 3D XPoint, Memristor, Itanium
Tools
DTrace
Also
Johannes Klingebiel, Roko's Basilisk, Dean Kamen, Diane Sawyer, Cold Fusion, Human Genome Project, Rust, Nanotechnology, K. Eric Drexler, Chatbots, Serverless, FCoE, 5G

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