Hardware Podcasts

Leading Digital Transformation in Industrial America ft. Nick Petersen

Over the Air · 24 Nov 2025 · 34m

What this episode covers

Nick Petersen, Division Director at FortifyIt (a division of DuraServe), explains how he led a 21-month digital transformation to build an intelligent IoT platform for loading dock equipment. He details the decision to use edge computing to achieve 10-year battery life in rugged environments, the strategic choice to outsource hardware development to external partners, and how the team navigated manufacturing challenges during the pandemic, bank failures, and shifting tariff landscapes. Petersen also shares his outlook on the rise of manufacturing in Mexico and Central America as a viable alternative to China.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
FortifyIt, DuraServe, Backtrack, Target, Home Depot, Amazon, Silicon Valley Bank, First Republic Bank
Also
USMCA, NAFTA

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