#024 - How to increase your own productivity and that of your garden’s, with Mattias Lepp of Click & Grow, Estonia
Mattias Lepp, co-founder and CEO of Click & Grow, explains how he transformed a 15-year-old NASA-inspired concept into a commercial smart garden, detailing the development of their proprietary 'smart soil' and adaptive LED lighting. He discusses the company's evolution from an over-engineered first prototype to a scalable business model based on recurring revenue from biodegradable plant capsules, similar to the Nespresso system. Lepp highlights the critical role of accelerators like Hardware Club and Y Combinator in securing manufacturing and distribution partnerships, while reflecting on early mistakes such as over-engineering the product and failing to target a specific niche audience.