The Role of IoT in Commercial Refrigeration? | Wellington Drive Technologies' David Burden
David Burden, Chief Customer Officer at Wellington Drive Technologies, explains how IoT solutions optimize commercial refrigeration fleets for major beverage brands like Coke and Pepsi. He details the Connect IoT platform and ECR motors, which improve energy efficiency by up to 300 times and enable real-time temperature control that can increase sales by 55%. Burden emphasizes that the primary challenge is organizational adoption and proving ROI, which his customer success team addresses by embedding with clients to drive change. The discussion highlights specific use cases including asset tracking, predictive maintenance, and consumer engagement at the point of sale.