Hardware Podcasts

Converting to “Robotics-as-a-Service” with Michael Senske, Chairman & CEO of Pearson Packaging Systems

Over the Air · 13 Oct 2022 · 30m

What this episode covers

Michael Senske, Chairman and CEO of Pearson Packaging Systems, explains how the company pivoted from a custom equipment shop to focusing on core competencies like case erectors and robotic palletizers. He details the strategic shift toward 'Robotics-as-a-Service,' allowing customers to pay for outcomes rather than capital expenditure, which requires engaging finance and upper management rather than just plant operators. Senske highlights the importance of product management in understanding customer needs, citing the failure of a common footprint tray forming line as a lesson in market fit. He also discusses future product developments emphasizing flexibility, AI-driven vision, and partnerships with companies like +one robotics and Rockwell Automation.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Pearson Packaging Systems, Bohemian and Brewery, +one robotics, Rockwell Automation, Fanuc
Products
case erectors, robotic case packers, case sealers, robotic palletizers

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