Doubling-Down on AMRs, Cobots, and Machine-as-a-Service with Craig Francisco

Manufacturing Happy Hour · 23 Mar 2021 · 31m

What this episode covers

Craig Francisco, President of RōBEX, discusses three key automation trends: MiR autonomous mobile robots (AMRs), FANUC collaborative robots, and the FLEXX Machine-as-a-Service program. He explains how RōBEX integrates MiR AMRs for palletized material movement and uses FANUC cobots for labeling and light palletizing, while emphasizing the importance of customer education and on-site demos. Francisco also details the FLEXX program, a partnership with Steamchain that allows customers to pay for automation via operating expenses rather than capital expenditure, reducing upfront financial barriers. Finally, he highlights RōBEX's company culture, which prioritizes long-term partnerships and rigorous hiring to maintain quality and innovation.

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