Hardware Podcasts

Navigating the Transition from Service-based to Product-Based Company with Ollie Smeenk, Co-CEO at SODAQ

Over the Air · 15 Sept 2022 · 27m

What this episode covers

Ollie Smeenk, Co-CEO at SODAQ, explains the company's strategic pivot from a service-based engineering firm to a product-based business focused on low-power IoT asset tracking. He details the organizational challenges of this transition, including the need for dedicated procurement, sales teams, and a shift in executive roles to co-CEO structure. Smeenk highlights the development of their flagship solar-powered tracker and future smart label products, emphasizing the importance of energy harvesting and avoiding lithium-ion batteries.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
SODAQ, Very, Williot, Plant E
Also
Narrowband IoT, LTEM

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