Change How American Manufacturing’s Perceived In Our Nation w/ Terry Iverson
Terry Iverson, founder of the nonprofit Champion Now and third-generation leader of Iverson and Company, explains his mission to rebrand American manufacturing from a 'dark and dirty' stereotype to a high-tech, innovative industry. He details how Champion Now addresses the national skills gap through books, educational videos, and 'Camp Champ,' a program introducing middle schoolers to manufacturing via laser engraving and pen assembly. Iverson argues that reshoring and automation require a highly skilled workforce, urging manufacturers to actively participate in changing public perception and recruiting talent to ensure domestic production viability.