Future proofing the family-owned manufacturing business
Michelle Acosta, Vice President of Operations and Marketing at Acosta Sheet Metal Manufacturing Inc., discusses leading her family-owned business into the future. She details how the company differentiates itself in a commodity-driven market through rapid delivery and consistent pricing, while modernizing its technology stack by implementing HubSpot CRM to improve administrative efficiency. Acosta also shares her successful recruitment strategies for union and non-union production workers, including leveraging Facebook and social enterprises like CEO Works.