Hardware Podcasts

Empowering Frontline Teams by Starting a Work Instruction Revolution with Willemijn Schneyder, CEO of SwipeGuide

Manufacturing Happy Hour · 7 Jun 2022 · 35m

What this episode covers

Willemijn Schneyder, CEO and founder of SwipeGuide, explains how her company’s cloud-based work instruction platform helps manufacturing firms like Heineken, PepsiCo, and ABB eliminate process variation by capturing frontline worker expertise. She details the product’s evolution from consumer user manuals to an industrial tool that democratizes content creation through QR codes and digital standards. Schneyder also discusses the strategic pivot to the manufacturing sector, leading a distributed global team, and her advocacy for inclusive leadership and diversity in tech.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Heineken, PepsiCo, ABB, Coca-Cola
Products
SwipeGuide, Lagunitas
Also
In Den Uiver

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