524: Some Weird Mental Anchor

Making It · 8 May 2026 · 1h 00m

What this episode covers

Jimmy Diresta, Bob Clagett, and David Picciuto discuss their current projects, including Jimmy's new EDC company with Dauntless Manufacturing and Bob's hidden towel hanger design. They explore the psychological 'mental anchors' that drive their productivity, such as scarcity, the need to impress oneself, and the guilt of resting. The conversation highlights specific engineering decisions, like 3D printing a flat-pack towel hook mechanism, and business moves like launching a new tool line.

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