Bonus - That SCOOP Show Productronica Preview - Rob Raine and Alexander Hagenfeldt from ASM Assembly Solutions
Rob Raine and Alexander Hagenfeldt from ASM Assembly Solutions discuss the company's 'open automation' strategy for the Productronica trade show, emphasizing modular, flexible production lines that integrate with industry standards like IPC-CFX and Hermes. They explain how ASM acts as an integration enabler, connecting SMT equipment with partners like VisCom and New Tech to help customers achieve a 'digital dividend' through real-time data flow and autonomous decision-making at the machine level. The conversation highlights the shift from simple automation to factory-level autonomy, catering to both incremental upgrades and fully automated 'lights out' visions.