Hardware Podcasts

089 - Talking HealthTech Podcast, Consistency, Australian Innovation in HealthTech, Content, and Community with Peter Birch

Let's Combinate · 14 Jun 2023 · 33m

What this episode covers

Peter Birch, CEO of Talking HealthTech and director of MetaOptima Technology, discusses his 350+ episode podcast and the broader Australian HealthTech ecosystem. He details the operational challenges of scaling from audio to 4K video production, including the shift to a podcast network that services other brands. Birch emphasizes the importance of human factors in technology implementation, citing specific hospital case studies where clinician buy-in was critical for success. He also outlines his content strategy, balancing 'painkiller' short-form insights with deep-dive interviews to build community and drive engagement.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
MetaOptima Technology, CoView, Medical Software Industry Association, Australasia Institute of Digital Health, Life Sciences WA
Products
Talking HealthTech, Investor Mates Innovator, Health Tech Podcast
Also
Australian Clinical Entrepreneurs Program, TikTok, YouTube, Instagram, Clubhouse

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