Hardware Podcasts

How IoT is Connecting the World | IFTTT's Linden Tibbets | Internet of Things Podcast

IoT For All Podcast · 22 Dec 2022 · 40m

What this episode covers

Linden Tibbets, founder and CEO of IFTTT, explains how his company bridges the gap between digital services and physical IoT hardware by enabling non-programmers to create automations. He contrasts the 'enterprise of one' and smart home users with traditional low-code platforms, arguing that IFTTT acts as flexible 'duct tape' for services that haven't yet integrated natively. Tibbets identifies reducing setup friction and lowering price barriers as the two critical levers for mass consumer IoT adoption, predicting a future where connected devices are cheaper because connectivity enables new business models.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
IFTTT, Ideo, Belkin, IKEA, Nike, Amazon, Apple, Facebook, Wise
Products
Wemo, Slack, Dropbox, Alexa, Google Assistant, Ring, Philips Hue, Fire TV, Hulu, Netflix
Also
Jane Fulton Surrey, Thoughtless Acts

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