Powering the Future: Wireless Electricity with Ori Mor from Wi-Charge
Ori Mor, Chief Business Officer at Wi-Charge, explains how his company developed over-the-air wireless power technology using infrared to eliminate batteries and cords in consumer electronics. He details the 8-9 year deep-tech R&D journey, the strategic pivot to launching early products like digital shelf displays and smart locks to prove viability to OEMs, and the current scaling phase with Fortune 100 partners. Mor discusses the market challenges of educating buyers who expected RF-based solutions and the psychological impact of 'battery anxiety' on consumers.