New Business Models in Manufacturing with Michael Cromheecke
Michael Cromheecke, Co-Founder of SteamChain, explains how his company enables 'Machine-as-a-Service' models by using blockchain-based shared ledger technology to align financial incentives between equipment manufacturers and end-users. He details the transition from his 18-year career at Rockwell Automation, where he observed finger-pointing blame games, to founding SteamChain to solve the lack of trust in data ownership. The discussion highlights specific implementations like performance warranties and feature management, using partners such as Pearson Packaging and HMS E1 gateways to demonstrate scalable, transparent financial transactions based on machine performance data.