IDology #6 - Product development costs analysis

IDology · 18 Jan 2023 · 1h 07m · Episode 6

What this episode covers

Mikołaj Wiewióra, a senior designer at the industrial design studio MindSailors, explains how the firm structures budgets for product development, alternating between fixed-price conceptual phases and time-and-materials execution for mechanical and prototyping stages. He details the headcount and timeline for each stage, noting that complex products with kinematics or embedded electronics require larger teams and longer durations, while simpler enclosures are faster. Wiewióra emphasizes that prototyping iterations are essential to avoid costly tooling errors, contrasting a rapid six-month market launch with a stalled nine-year project caused by poor client-side project management. The discussion highlights that successful budgeting requires treating the design studio as an integrated partner with swift communication rather than an external vendor.

Other shows on the same ground, closest first.

  • Predictable Designs Podcast · 8m

    How Long Does It Take to Develop a New Electronic Product?

    John Teel, host of the Predictable Designs podcast, explains that the time to develop an electronic product depends on three critical variables: product complexity, the founder's involvement, and budget. He illustrates how unnecessary features like wireless charging can triple development time and cost, advising entrepreneurs to simplify designs. Teel shares his personal experience of learning 3D modeling to avoid delays caused by external engineers, emphasizing that no one works harder than a focused founder. He concludes with concrete estimates, suggesting 3-6 months for a first prototype and 9-12 months for a final version if expertise exists, plus additional time for certification.

  • Product Startup · 38m

    164: The 3 Prototyping Phases for New Product Development

    Tim Uys, Head of Design at Mako Design + Invent, outlines the three critical phases of prototyping for hardware startups: mock, mechanical, and refined prototypes. He explains that starting with low-cost 3D printed mockups allows for rapid iteration of form and ergonomics, while mechanical prototypes use higher-fidelity methods like CNC machining to validate complex functions and material strength. Uys emphasizes that a final refined prototype is essential for securing manufacturing partners and investors, as it proves the product's viability and reduces the risk of costly errors during mass production.

  • Predictable Designs Podcast · 49m

    6 Facts About Product Development That Hardware Startups Underestimate with Dave Millman of SalesDev.Global

    Dave Millman of SalesDev.Global joins host John Teel to discuss six common pitfalls for hardware startups, emphasizing that PCBs and enclosures almost always require multiple revisions due to issues like antenna placement and snap-fit failures. Millman advises using development kits for early validation to save money, while warning that enclosure costs are driven by mold complexity, cavities, and side actions, often leading to budget overruns. He also highlights that schedules are frequently underestimated due to optimistic assumptions, debugging unknowns, and shipping delays between global suppliers.

  • Product Startup · 25m

    149: How to Professionally Prototype your Invention Idea

    Mike Morton, former Senior Principal Industrial Designer at Dell, HP, and Sunbeam, explains the critical role of prototyping in product development. He details the progression from rough mock prototypes to refined mechanical and pre-production samples, emphasizing that early, iterative testing prevents costly errors in tooling and manufacturing. Morton advises startups to involve manufacturers early in the design process to ensure designs are manufacturable and to use short pilot runs to validate the production line before full-scale launch.

  • Embedded.fm · 1h 05m

    269: Ultra-Precise Death Ray (Repeat)

    Alan Cohen, a systems engineer at Massachusetts General Hospital and author of 'Prototype to Product: A Practical Guide for Getting to Market', discusses the 'eleven deadly sins' of product development. He emphasizes that detailed planning and requirements gathering are essential for managing risk and avoiding costly surprises, arguing that the cost of changes increases exponentially over time. Cohen advocates for an 'iterative waterfall' approach that balances agile iteration with structured gates, and highlights the importance of building strong, motivated teams to execute these plans effectively.

The summary, chapters and topics are generated from the episode’s audio by this directory, not written by IDology. The episode itself belongs to its publisher.