Hardware Podcasts

Dude Perfect: Cory Cotton and Tyler Toney (2021)

How I Built This · 2 Dec 2024 · 1h 28m

What this episode covers

Cory Cotton and Tyler Toney, co-founders of the entertainment brand Dude Perfect, recount how their college trick shots evolved into a massive media empire. They detail the grueling 'grind years' of balancing full-time jobs with weekly 4-hour drives to film, a period marked by physical burnout when Cory suffered Bell's palsy from stress. The duo explains their pivotal decision to quit their day jobs in 2014, secure early sponsorships with brands like GMC and Nerf, and professionalize their operation to build a multi-platform entertainment company.

Most relevant to

founders before launch, early-stage companies and companies scaling up

Topics

Mentioned

Companies
Dude Perfect, GMC, Nerf
Products
Good Morning America, YouTube
Tools
iMovie
Also
Kyle Field

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