Hardware Podcasts

HIBT Lab! mitú and SUMA Wealth: Beatriz Acevedo

How I Built This · 15 Dec 2022 · 37m

What this episode covers

Beatriz Acevedo, founder of the media company mitú and the fintech startup Suma Wealth, discusses her journey from radio host to serial entrepreneur. She explains how mitú succeeded by focusing on 'in-culture' content rather than just language, and details the challenges of the MCN business model and venture capital pressure for views over profitability. Acevedo then outlines her pivot to Suma Wealth, a platform designed to close the Latino wealth gap by building trust and financial literacy through culturally relevant, AI-enabled coaching and gamified education.

Most relevant to

companies scaling up and early-stage companies

Topics

Mentioned

Companies
Discovery Channel, BuzzFeed, Huffington Post, Tastemade, GoDigital Media Group, Morgan Stanley, Chase, Wells Fargo, Fidelity, Arizona State University
Products
mitú, Suma Wealth, Nerd Wallet
Also
Ricky Martin, Menudo

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