Hardware Podcasts

HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright

How I Built This · 23 Jun 2022 · 43m

What this episode covers

Kelsey MacDermaid and Becky Wright, co-founders of the DIY media company The Sorry Girls, explain how they transitioned from film students creating Halloween costumes in 2010 to running a seven-figure media business with over 2 million subscribers. They discuss their organic growth strategy, which relied on reading audience comments and leveraging trending topics like the Black Swan movie, and their decision to leave traditional film jobs to pursue YouTube full-time in 2015. The episode details their revenue model, which combines YouTube ad CPMs, selective brand partnerships with companies like IKEA, and affiliate links, while highlighting their strict adherence to sustainability values that prevents them from selling generic merchandise.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
U.S. Bank, HGTV, CBC, Netflix, Disney, Apple TV
Products
The Sorry Girls

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