Hardware Podcasts

Dude Perfect: Cory Cotton and Tyler Toney

How I Built This · 20 Sept 2021 · 1h 28m

What this episode covers

Cory Cotton and Tyler Toney, co-founders of the entertainment brand Dude Perfect, recount how a backyard basketball bet at Texas A&M led to their first viral YouTube video. They detail the grueling early years of balancing full-time jobs with weekly cross-Texas drives to film trick shots, culminating in a pivotal moment where Cory’s health broke down from exhaustion. The group eventually quit their day jobs in 2014 to professionalize the business, securing major sponsorships like GMC and Nerf to build a multi-platform media empire.

Most relevant to

founders before launch, early-stage companies and companies scaling up

Topics

Mentioned

Companies
YouTube, Good Morning America, GMC, Nerf, Texas A&M, Yahoo, SportsCenter
Products
Dude Perfect
Tools
iMovie
Also
Kyle Field

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