How I Built Resilience: Jeremy Zimmer of United Talent Agency

How I Built This · 25 Jul 2020 · 21m

What this episode covers

Jeremy Zimmer, CEO and co-founder of United Talent Agency (UTA), discusses how the agency navigated the pandemic-induced shutdown of live events and film production. He details the difficult decision to implement salary reductions and furloughs to ensure the company's long-term financial health, while pivoting to create new revenue streams like live streams and direct-to-consumer content. Zimmer also highlights UTA's strategic decision to resolve the packaging dispute with the Writers Guild of America to maintain strong relationships with writers, and outlines the company's aggressive initiatives to increase diversity in its agent ranks.

Mentioned

Companies
United Talent Agency, U.S. Bank, Writers Guild of America, Universal
Also
Visa, Tyler Perry, Christopher Nolan, Cascade, Billie Eilish, Juice WRLD

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