The Carbon Copy: A rogue geoengineering startup sparks worry
Time staff writer Alejandro de la Garza profiles Make Sunsets, a rogue startup founded by Luke Iseman and Andrew Song, which is attempting to implement solar geoengineering by launching weather balloons filled with sulfur dioxide into the stratosphere. Experts Dr. Kevin Surprise and Dr. Holly Buck criticize the company's unverified 'cooling credits' and warn that their uncoordinated, illegal launches risk delegitimizing the entire field of geoengineering while creating unpredictable environmental and geopolitical consequences. The episode highlights the tension between academic caution and the 'move fast and break things' mentality of Silicon Valley entrepreneurs who are pushing the technology from theoretical debate into uncontrolled real-world experiments.