Hardware Podcasts

#425: The "Front End" of Medical Device Innovation: From Idea to Market

Global Medical Device Podcast · 22 Sept 2025 · 41m · Episode 425

What this episode covers

Stuart Grant, founder of Archetype MedTech and former Johnson & Johnson executive, explains the 'front end of innovation' in medical device development, defining it as the critical phase between applied science and new product development where unmet clinical needs are identified. He details the Design Council's Double Diamond model for balancing divergent creativity and convergent analysis, emphasizing the need to validate viability, feasibility, and desirability. Grant shares ten specific behavioral insights from his doctoral research, such as observing workarounds and dissonance, to help teams uncover true user needs beyond what Key Opinion Leaders (KOLs) report.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Archetype MedTech, Johnson & Johnson, Design Council, Greenlight Guru
Tools
NVivo, Pugh Matrix

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