074: Medical Device Product Development Best Practices
Rob Crowder, Head of Product at Nutromics, explains how his team uses user journey mapping to navigate the complexities of developing medical sensor devices, specifically the Neutromics wearable patch. He details the process of validating unmet needs in high-stakes areas like therapeutic drug monitoring for vancomycin, emphasizing the need to focus on specific indications like bacteremia to ensure clinical utility and commercial viability. Crowder contrasts this rigorous MedTech evidence bar with general product development, highlighting the importance of identifying all stakeholders—patients, clinicians, and payers—early in the design phase to avoid feature creep and resource burnout.