Hardware Podcasts

Customer-Led Manufacturing Made Easy with Andreas Nordin, HANZA's COO

EMS@C-LEVEL · 23 Apr 2026 · 6m

What this episode covers

Andreas Nordin, COO of HANZA, explains the company's customer-led operating model, which prioritizes solving specific client pain points over chasing technology buzzwords. He details how HANZA simplifies supply chain management by consolidating multiple suppliers into a single partner, citing a case study with Mitsubishi forklifts where they built a dedicated facility to handle complex assembly. Nordin also discusses the integration of the recent BMK acquisition in Germany, emphasizing a humble approach to learning from acquired teams, and outlines HANZA's strategic focus on six core manufacturing capabilities for the 'HANZA 2028' phase.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
HANZA, Mitsubishi, BMK, Koh Young, Global Electronics Association

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