Electronica 24: A Glimpse into Asteelflash's Innovative Future with Nicolas Denis and Dragan Persic

EMS@C-LEVEL · 6 Jan 2025 · 13m

What this episode covers

Nicolas Denis, CEO of Asteelflash Group, and Dragan Persic, GM of their Tunisia facility, discuss the company's strategic resilience and operational pivots during a challenging 2024. They highlight Asteelflash's global footprint, including facilities in Tunisia, Poland, China, and Tijuana, and explain how balancing automation with skilled manual labor allows them to handle high-mix, low-volume orders effectively. The leaders express confidence in a market recovery by late 2025, driven by new business ramp-ups and investments in advanced manufacturing engineering.

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