Electronica 24: Supplyframe's Richard Barnett on Navigating Challenges and Opportunities in Supply Chains

EMS@C-LEVEL · 17 Jan 2025 · 14m

What this episode covers

Richard Barnett, CMO and SaaS Sales Lead at Supplyframe, discusses the current state of the electronics supply chain with host Philip Stoten at Electronica 2024. They analyze the industry's shift from inventory rebalancing to proactive customer program reviews, emphasizing the need for speed and agility to handle compressed design cycles. The conversation highlights how digital transformation and AI can reduce the 'bullwhip effect' by improving transparency between EMS providers, OEMs, and distributors. Barnett argues for moving beyond transactional cost negotiations toward value-added partnerships and predictive insights to achieve sustainable margin growth.

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