Challenges and Opportunities of CMS Electronics amidst Industry Disruption with CEO Michael Velmeden

EMS@C-LEVEL · 26 Nov 2023 · 13m

What this episode covers

Michael Velmeden, CEO of CMS Electronics, discusses the severe operational and financial disruptions faced by the European EMS provider, including the transition from component shortages to a bullwhip effect of excess inventory. He explains how these swings have caused cash flow issues and required difficult negotiations with customers and suppliers to share the burden of stock levels. Velmeden outlines CMS's strategy of diversifying into automotive, industrial energy efficiency, and medical startups, while leveraging digitalization and AI to build trust and visibility in the supply chain for 2024.

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