How Much is Enough for Hyperscale Companies?

EE Times Current · 26 Jul 2019 · 29m

What this episode covers

Brian Santo hosts a discussion on how hyperscale companies like Google, Facebook, Amazon, and Microsoft are reshaping the semiconductor industry by demanding extreme power efficiency and designing custom AI accelerators. Experts Rick Merritt, Gary Hilson, and Dylan McGrath explain that these giants are pushing beyond standard roadmaps, collaborating directly with equipment vendors like Applied Materials, and leveraging their vast capital to drive innovation in memory and process technology. The episode concludes with Wally Rhines' insight that these companies' ultimate goal is owning the data and systems rather than just selling silicon, raising concerns about their growing societal power.

Mentioned

Companies
Google, Facebook, Amazon, Microsoft, Apple, Applied Materials, Broadcom, Verasilicon, AMD
Products
Intel Optane, Tensor
Also
Semicon West, EDA

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