Hardware Podcasts

The complex path to market for low-carbon cement

Catalyst · 17 Oct 2024 · 38m

What this episode covers

Leah Ellis, CEO and co-founder of Sublime Systems, explains the complex value chain and stakeholder alignment required to commercialize low-carbon cement. She details how Sublime navigates the gap between building owners like Microsoft who pay the green premium and the ready-mix producers, contractors, and subcontractors who must physically handle the material. Ellis discusses the necessity of a 'book-and-claim' system to decouple environmental attributes from physical logistics, allowing early adoption by tech giants while the supply chain adapts. She also highlights the critical role of government procurement and performance-based standards in creating demand signals for this slow-moving industry.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Sublime Systems, Microsoft, CRH, Wholesome, Heidelberg, Amazon, RMI, Green Materials Association, Energy Impact Partners
Also
ASTM, ACI

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