Hardware Podcasts

Allison Peck | Leveraging Video To Advance Your Engineering Career, Show vs Tell, & When to Go With Your Gut

Being an Engineer · 18 Feb 2022 · 39m · Episode 7

What this episode covers

Allison Peck, a Senior Program Manager at a cell therapy manufacturing startup and former engineer at Intuitive Surgical, discusses leveraging video content on TikTok and LinkedIn to advance engineering careers. She details her transition from manufacturing engineering to program management at Intuitive Surgical, where she worked on the SP Da Vinci Surgical System, and explains how she uses social media to demonstrate technical competence through 'show, don't tell' videos. Peck emphasizes the importance of critical thinking, data-backed decision-making, and using personal branding to bypass traditional resume screening, sharing specific viral content strategies and career advice for engineers.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Intuitive Surgical
Products
SP Da Vinci Surgical System
Also
TikTok, LinkedIn

Related episodes from other shows

Other shows on the same ground, closest first.

  • Manufacturing Happy Hour · 51m

    Attracting the Next Generation of Manufacturing Talent with "The Manufacturing Millennial" Jake Hall

    Jake Hall, Business Development Manager at Feyen Zylstra and creator of the personal brand 'The Manufacturing Millennial,' explains how he uses LinkedIn to highlight modern manufacturing processes and attract younger talent to the industry. He discusses the critical need to replace an aging workforce with millennials and skilled tradespeople, emphasizing that companies must shift from selling data sheets to solving problems through engaging content. Hall shares his strategy for building a personal brand by condensing long technical videos into 60-second clips and networking aggressively on LinkedIn to create long-term professional relationships.

    Marketing & brandHiring & workforce
    7 chapters

  • The Manufacturing Executive · 34m

    A Conversation with the Manufacturing Millennial w/ Jacob Hall

    Jacob Hall, known as the Manufacturing Millennial and a business developer at Fein Zostra, discusses his strategy for building a personal brand on LinkedIn to engage young professionals and promote automation. He explains how he leveraged video content during the 2020 shutdown to reach over 1.5 million views by prioritizing authenticity and consistency over vanity metrics. Hall emphasizes the importance of skilled trades, the power of face-to-face communication in remote work, and how young people can differentiate themselves by publicly documenting their passions.

    Marketing & brandCareers & education
    8 chapters

  • Manufacturing Happy Hour · 48m

    290: Why Danny Gonzales Thinks Manufacturing Has a Storytelling Problem

    Danny Gonzales, CEO of IndustrialSage, explains how his video production company addresses the manufacturing industry's 'storytelling problem' by changing perceptions of the sector from grimy to innovative. He discusses the strategic decision to niche down into industrial B2B content, the shift toward authentic, iPhone-filmed user-generated content, and the critical importance of distribution strategies like LinkedIn and trade shows over mere production value. Gonzales emphasizes that storytelling is essential for talent retention and brand building, citing examples where narrative-driven videos helped employees and customers understand the real-world impact of manufacturing.

    Marketing & brandDirect-to-consumer & e-commerce
    6 chapters

  • Manufacturing Happy Hour · 38m

    CNC, Hip Hop, and Turning Manufacturers into Heroes with Tony Gunn

    Tony Gunn, General Manager at MTDCNC Global, discusses his journey from a machinist working with precious metals to a media creator and podcast host. He explains how his background in hip hop gave him the confidence to speak publicly, enabling him to highlight the authenticity of modern manufacturing professionals. Gunn shares tactical advice on using unique hashtags for LinkedIn branding and details his upcoming national tour aimed at inspiring students to enter the industry and close the skills gap.

    Marketing & brandHiring & workforce
    8 chapters

  • The Manufacturing Executive · 21m

    Advocating for Women in Manufacturing w/ Alicia Gilpin

    Alicia Gilpin, founder of Process and Controls Engineering LLC and co-host of the Automation Ladies podcast, discusses her advocacy for women in manufacturing and her new nonprofit, Kids PLC Kits. She explains how she leverages social media to combat gender bias and inspire young women, while also detailing the mission to provide real industrial automation hardware to students. The conversation highlights the importance of hands-on learning with professional-grade equipment like Rockwell and Siemens PLCs to build confidence in the next generation of engineers.

    Leadership, teams & cultureMaker community & events
    6 chapters

The summary, chapters and topics are generated from the episode’s audio by this directory, not written by Being an Engineer. The episode itself belongs to its publisher.