# 026 - You Can Lose in so Many Colors!

- Show: [Unnamed Reverse Engineering Podcast](https://hardwarepodcasts.com/podcast/unnamed-reverse-engineering-podcast)
- Published: 2019-08-31
- Length: 2h 03m
- Page: https://hardwarepodcasts.com/podcast/unnamed-reverse-engineering-podcast/2019-08-31-026-you-can-lose-in-so-many-colors
- Listen: https://unnamedre.com/episode/26

## Summary

Jeri Ellsworth, founder of Tilt Five, discusses her journey from reverse engineering Commodore 64 chips for the DTV toy to launching an augmented reality tabletop gaming platform. She details the technical challenges of emulating legacy silicon quirks, the manufacturing failures in China, and her strategy of using viral marketing to drive early sales. Ellsworth also shares insights on her current startup's upcoming Kickstarter, the importance of genuine brand personality, and her favorite tools for hardware debugging and assembly.

## Chapters

- [0:28](https://hardwarepodcasts.com/podcast/unnamed-reverse-engineering-podcast/2019-08-31-026-you-can-lose-in-so-many-colors#t=28) Introduction and Early Reverse Engineering
- [17:10](https://hardwarepodcasts.com/podcast/unnamed-reverse-engineering-podcast/2019-08-31-026-you-can-lose-in-so-many-colors#t=1030) Reverse Engineering the Commodore 64 SID and DTV Chip
- [33:23](https://hardwarepodcasts.com/podcast/unnamed-reverse-engineering-podcast/2019-08-31-026-you-can-lose-in-so-many-colors#t=2003) Manufacturing Failures and Viral Marketing for DTV
- [1:00:25](https://hardwarepodcasts.com/podcast/unnamed-reverse-engineering-podcast/2019-08-31-026-you-can-lose-in-so-many-colors#t=3625) FPGA Tools and Debugging Techniques
- [1:28:46](https://hardwarepodcasts.com/podcast/unnamed-reverse-engineering-podcast/2019-08-31-026-you-can-lose-in-so-many-colors#t=5326) Tilt Five: AR Tabletop Gaming and Kickstarter

## Topics

- [Chips, FPGAs & semiconductors](https://hardwarepodcasts.com/topic/chips-and-fpgas)
- [Debugging & failure analysis](https://hardwarepodcasts.com/topic/debugging-and-failure-analysis)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)

## Most relevant to

companies scaling up

## Mentioned

- Tilt Five (company)
- Commodore 64 (product)
- DTV (product)
- CastAR (company)
- Valve Software (company)
- HTC Vive (product)
- Lattice Semiconductor (company)
- Altera (company)
- Xilinx (company)
- QVC (company)
- Slashdot (company)
- Siliconpr0n (other)
- Gloom Haven (product)
- Kill All Zombies (product)
- Locomotive (product)

## Related episodes from other shows

- [Wow, Dave REALLY likes Top Gun](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-07-25-wow-dave-really-likes-top-gun) (The Amp Hour)
- [389: Blobs Are Not Stressful](https://hardwarepodcasts.com/podcast/embedded-fm/2021-10-14-389-blobs-are-not-stressful) (Embedded.fm)
- [An Interview with Jeri Ellsworth - Intense Illusion Introduction](https://hardwarepodcasts.com/podcast/the-amp-hour/2013-11-27-an-interview-with-jeri-ellsworth-intense-illusion-introduction) (The Amp Hour)
- [No More Naming](https://hardwarepodcasts.com/podcast/the-amp-hour/2015-07-23-no-more-naming) (The Amp Hour)
- [Secret Squirrel](https://hardwarepodcasts.com/podcast/the-amp-hour/2017-10-02-secret-squirrel) (The Amp Hour)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/unnamed-reverse-engineering-podcast/2019-08-31-026-you-can-lose-in-so-many-colors. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Unnamed Reverse Engineering Podcast.