# 134: Kevin Kelly Remains Undefeated

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2026-06-24
- Length: 49m
- Episode: 134
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2026-06-24-134-kevin-kelly-remains-undefeated
- Listen: http://relay.fm/tc/134

## Summary

Dan Provost, co-founder of Studio Neat, discusses his new custom guitar company, Offkilter Guitars, detailing the transition from hobbyist to small business, including sourcing parts from Warmouth and managing a fragmented manufacturing process. Myke Hurley shares insights from his successful Kickstarter campaign for 'Designed in California,' a historical podcast series with Jason Snell, explaining how pre-selling memberships helped fund ambitious production goals and overcome subscription fatigue.

## Chapters

- [0:07](https://hardwarepodcasts.com/podcast/thoroughly-considered/2026-06-24-134-kevin-kelly-remains-undefeated#t=7) Introduction: Offkilter Guitars and Studio Neat
- [1:04](https://hardwarepodcasts.com/podcast/thoroughly-considered/2026-06-24-134-kevin-kelly-remains-undefeated#t=64) Dan Provost's Offkilter Guitars: Business Model and Manufacturing
- [19:26](https://hardwarepodcasts.com/podcast/thoroughly-considered/2026-06-24-134-kevin-kelly-remains-undefeated#t=1166) Design Details and Photography Setup for Offkilter
- [26:33](https://hardwarepodcasts.com/podcast/thoroughly-considered/2026-06-24-134-kevin-kelly-remains-undefeated#t=1593) Myke Hurley's 'Designed in California' Kickstarter Campaign
- [31:29](https://hardwarepodcasts.com/podcast/thoroughly-considered/2026-06-24-134-kevin-kelly-remains-undefeated#t=1889) Kickstarter Logistics, Rewards, and Audience Engagement
- [38:56](https://hardwarepodcasts.com/podcast/thoroughly-considered/2026-06-24-134-kevin-kelly-remains-undefeated#t=2336) Podcast Market Saturation and the Value of Historical Content
- [44:41](https://hardwarepodcasts.com/podcast/thoroughly-considered/2026-06-24-134-kevin-kelly-remains-undefeated#t=2681) The Power of Vision and Community Support in Crowdfunding
- [46:14](https://hardwarepodcasts.com/podcast/thoroughly-considered/2026-06-24-134-kevin-kelly-remains-undefeated#t=2774) Reflections on Early Thoroughly Considered Episodes

## Topics

- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)

## Most relevant to

founders before launch, early-stage companies

## Mentioned

- Offkilter Guitars (product)
- Studio Neat (company)
- Warmouth (company)
- Designed in California (product)
- Jason Snell (other)
- Relay FM (company)
- Thoroughly Considered (product)
- Upgrade (product)

## Related episodes from other shows

- [Afterschool Podcast, Episode 5 - StudioNeat (9/16)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-11-04-afterschool-podcast-episode-5-studioneat-9-16) (Core77 Podcast)
- [Episode 204: The Maker Knife with Giaco Whatever](https://hardwarepodcasts.com/podcast/making-it/2019-03-01-episode-204-the-maker-knife-with-giaco-whatever) (Making It)
- [Chris Becomes Self Employed - Quixotic Quitting Quaere](https://hardwarepodcasts.com/podcast/the-amp-hour/2014-02-12-chris-becomes-self-employed-quixotic-quitting-quaere) (The Amp Hour)
- [S3 E7: Building Bootstrapped Hardware That Sells with Christian Reed](https://hardwarepodcasts.com/podcast/the-builder-circle/2026-01-13-s3-e7-building-bootstrapped-hardware-that-sells-with-christian-reed) (The Builder Circle)
- [#054 - Kickstarter Pre-launch - a home gym challenges the "No pain No gain" crowd, with Joey Atlas of SCULPTAFIT Global, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-05-09-054-kickstarter-pre-launch-a-home-gym-challenges-the-no-pain-no-gain-crowd-with) (The Hardware Entrepreneur)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2026-06-24-134-kevin-kelly-remains-undefeated. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.