133: Inspired by Star Wars™

Thoroughly Considered · 6 May 2026 · 1h 01m · Episode 133

What this episode covers

Dan Provost and Tom Gerhardt of Studio Neat discuss their new 'Inspired by Star Wars' limited edition Mark One pen, detailing the design choices like the glossy white finish and clip contrast. They outline the company's 'state of the union,' highlighting a strategic shift toward a B2B custom engraving program that now accounts for a significant portion of their business, while noting operational changes like splitting assembly duties. Myke Hurley shares updates on his Cortex brand, explaining the delay of a new journal product due to personal bandwidth constraints and the need for robust systems to manage a distributed team.

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